![]() ![]() Our analysis found that 24 hours before her performance, her Wikipedia page views surged by 677,504 views resulting in a 3005.39% increase in views compared to the day prior.ĭespite Dolly Parton’s halftime show being the most watched and searched event of the evening, it was surprising to see that she only gained 140,856 new monthly listeners on Spotify 24 hours after her performance. Our analysis indicates that searches for Dolly Parton’s Thanksgiving halftime show were nearly 70% higher than those for Jack Harlow and soared 970% above Steve Aoki's (refer to the graph below).ĭolly Parton’s performance announcement spurred fans of old and new to explore Parton’s Wikipedia page before the big halftime show. Here is what we found:ĭolly Parton's halftime show not only captivated the audience but also dominated Google web searches, becoming the most searched-for performance of the day. In an effort to quantify the impact the Thanksgiving Day halftime performances had on each of the three performers, the Beats + Bytes team leveraged data from Chartmetric and Google Trends to gain a deeper understanding of how each game's show influenced the artists' catalog consumption and social following. It’s clear, the NFL’s choices of halftime performers must cater to a wide array of demographics, seeing that as of 2022 their fanbase in the US alone eclipsed more than 184 million fans. Despite a performance that faced criticism for its lack of energy and what appeared to be a low-budget appearance, Harlow's setlist, which featured hits like “Tyler Herro” and “First Class,” was a hit showcasing just how deep his catalog goes.įrom EDM to Hip-Hop, the NFL Thanksgiving Day halftime show continues to be a mix of today’s most impactful hits blended in with timeless classics. Jack Harlow, a young rap sensation from Louisville, Kentucky, utilized the halftime show at the Detroit Lions game as a strategic opportunity to promote his latest chart-topping single “Lovin on Me.” Released on November 10, this single, following his April album 'Jackman', has been a significant part of Harlow's growing stardom, positioning him at the forefront of the hip-hop scene. Here's how each artist utilized their halftime performance time: They focused not only on driving consumption to their new projects but also on highlighting past catalog hits. Piggybacking off the NFL's Thanksgiving Day's impressive viewership numbers, each artist capitalized on the opportunity to promote new music. Overall, these Thanksgiving games averaged a combined viewership of 34.1 million across all platforms, setting a new high for NFL Thanksgiving Day viewership. The final game of the day, featuring the Seattle Seahawks against the San Francisco 49ers with dance music icon Steve Aoki performing at halftime, drew 26.9 million viewers across various platforms, becoming NBC Sports' most-streamed primetime NFL Thanksgiving game and the second-most-watched Thanksgiving primetime game since 2015. This game captured a staggering 41.8 million viewers, peaking at nearly 44.3 million, making it the most-watched program since Super Bowl LVII and the second-largest audience for an NFL regular-season game on record. Game, boasting a halftime show by global icon Dolly Parton. This was followed by the Dallas Cowboys vs. ![]() The day kicked off with the Detroit Lions facing the Green Bay Packers, where rap superstar Jack Harlow performed, drawing an impressive 33.7 million viewers, the highest ever for the 12:30 p.m. The 2023 NFL Thanksgiving games not only featured exciting football matchups but also integrated star-studded halftime shows, contributing to record-breaking viewership numbers.
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